CUE THE LIGHTS

By: Phil Porter

BIG LED PRODUCTIONS: WHY WE’RE EXCITED ABOUT WHAT WE CAN DO FOR YOU!

If pictures are worth a thousand words, you can imagine the powerful punch packed by eye-catching LED displays. Nothing communicates emotional imagery or delivers gut-level impact quite as impressive as colorful messages illuminated by bright lights. That’s why we’re launching our new blog, Cue the Lights, in order to share with you – our current and prospective clients – the many ways in which BIG LED Productions can help you promote your events memorably, affordably, and with great results.

IT'S NO COINCIDENCE …

There’s a reason you’re seeing an explosion in the popularity of LED (Light Emitting Diode) signs – at banks, shopping malls, convenience stores, gas stations, colleges, churches and event venues of all kinds. The research is just starting to come in and the feedback is all positive! That’s because LED signs not only grab attention, they do so in a low-cost, eco-friendly, thought-provoking way. Plus, they’re easy on the eyes! At BIG LED Productions, our innovative signs are designed to capture attention and create a last impression. Whatever the activity or message you’re looking to turbocharge, we’ve got the toolbox to get you there! Why have LED signs become the preferred promotional tool for brand-savvy marketers everywhere? For a number of reasons we’re here to explain. Read on to find out why this dynamic, real-time form of communication unlocks – and opens – doors. Are you ready to leave a lasting impression?

WHY LED MESSAGING STICKS LIKE NOTHING ELSE!

So much of advertising can feel remote or static. BIG LED Productions completely reimagines traditional event signage, creating a new medium with maximum marketing “stickiness.” Why does having your message up in lights make such a difference in terms of viewer engagement? Well, there are several science-based reasons. For starters, our signs are impossible to ignore. The dynamic, high-resolution images stand out in any venue – and penetrate quickly. With their graphic elements, LED displays are uniquely capable of conveying key ideas quickly and making them easy to absorb. Want to mobilize or inspire a crowd? Nothing gets the job done as effectively as BIG LED Productions, no matter how or where you choose to deploy them. And our team of experts is here to help you come up with exactly the right plan!

LET’S GET PERSONAL!

One of the most compelling reasons to use LED signage to generate excitement at your event is customization. You can personalize your message, colors and screens size. Best of all, your display is flexible and easy to update, with messaging tailored in real time to the needs of your business, civic group or congregation. Whether promoting partners, running ads for sponsors or providing up-to-the-moment information, BIG LED Productions content is targeted to reach your specific community and goals. Whether your event is inside or outside, in the daytime or at night, our LED signs – with their brightness, accessibility and visibility –  get the job done. We can also help you track data and push your social media presence to a whole new level, promoting your platforms and driving traffic where you want it to go!

YEAH, LED IS FLASHY. BUT DOES IT REALLY PAY OFF?

Marketing budgets can be tight, so spending wisely – and maximizing bang for the buck – is top of mind for event planners. Even more than dramatic visuals or a fun novelty, BIG LED Productions is about ensuring maximum ROI. All the bright lights and fun imagery in the world can’t make up for the one thing we all want: Return on Investment! The good news is that the data are clear: LED displays are among the most cost-effective marketing tools out there today. Think of it as a live performance, a mobile campaign that replaces traditional print media. Not only can you make easy digital adjustments to keep your messaging up to the moment, you’re also cutting down on the time, cost and waste associated with putting together flyers, mailers or ads in the local newspaper. Even direct email and social media platforms cannot offer the immediacy and impact that BIG LED Productions displays bring to the party, literally!

WHAT’S THE BOTTOM LINE?

Our team of experts at BIG LED Productions works with you to identify goals, tailor pricing and get your message up in lights, where it can be seen by the maximum number of people in the minimum amount of time. Your organization’s purpose is important and we want to see it stand out in today’s dynamic marketplace landscape. More important? We’re all about helping you connect with your audience, creating a sense of engagement, loyalty and excitement about whatever the call to action. In today’s hyper-connected world, individuals are looking to feel a sense of community and nothing brings people together more quickly than a bright, beautiful, moving display that everyone can witness together. BIG LED Productions is committed to working with you to make sure your event – whatever its message – is boldly, beautifully, clearly up in lights for all to see!

In future blogs we’ll share with you all the reasons it makes sense to let BIG LED Productions furnish your marketing displays as well as help you manage your event, smoothing the planning process and execution. We’ll also explore important audio and video and learn how LED screens can fire up and transform anything from a tailgate gathering to an annual congregational meeting or school fundraiser. So stay tuned for details!

If you’d like to know about our pricing and specific options, please reach out to BIG LED Productions at this link. We’d love to chat about your event, our services, and the exciting things we can do together!